SALS INNOVATION
Empowering Business Through Innovation & Distribution
At SALS INNOVATION, we deliver smart technologies and a wide range of consumer and general goods with precision, reliability, and regional expertise — bridging tomorrow’s innovation with today’s essentials.
About Us
Founded in 2010, Sals Innovation began as a trusted wholesale distributor in Singapore, offering a diverse range of products including consumer electronics, smart home ecosystems, mobile phone accessories, and fast-moving consumer goods (FMCG).
Today, we have evolved into a forward-thinking company that combines a strong foundation in B2B distribution with smart technology solutions tailored to the Singaporean market.
Whether it’s intuitive software, smart home products, or everyday essentials, Sals Innovation is committed to helping businesses thrive through innovation and reliable sourcing.
Our Mission & Vision
Our Mission
To deliver innovative, scalable, and reliable solutions that empower businesses in Singapore — bridging the gap between smart technologies and essential FMCG products under one trusted partner.
Our Vision
To become Singapore’s leading enabler of technology-driven commerce — uniting B2B distribution, intelligent systems, and supply chain excellence to shape a smarter, more connected future.
Brands We Work With
Our Commitment to Excellence
Integrity & Trust
We operate with full transparency and accountability, building long-term relationships based on trust, ethics, and reliability in both technology and trade.
Client-Centric Approach
Whether it's Digital solutions or FMCG distribution, we tailor our services to each client's goals — delivering excellence through personalized support and customized strategies.
Innovation & Strategic Sourcing
We combine forward-thinking technology with efficient procurement models, ensuring seamless access to both premium smart solutions and fast-moving consumer goods.
Global Partnerships
Through a robust supplier network and strategic global alliances, we deliver scalable solutions and consistent value across Southeast Asia and beyond.
Quality & Accountability
From last-mile logistics to smart integration, we ensure every touchpoint meets high standards — backed by clear ownership and measurable performance.
Resilience & Growth
We thrive in dynamic markets by staying adaptable, embracing change, and continuously enhancing our supply chain and innovation ecosystems.
Our Ventures
At SALS INNOVATION, we broaden our impact across emerging technologies, smart solutions, and lifestyle ecosystems through our key ventures — Altix and Dotedge.
